On Sunday I mentioned a speech I needed to write. Well, tomorrow is the big day.
In the Bears, Bears, Bears section you can see twin bears, about man high, that I created for the Jewish Hospital Berlin and the Siemens Health Insurance. As the later celebrates its 100th birthday tomorrow they combine the ceremony with the official welcome for the KardioPro Bear. And they asked me to explain my ideas.
The ceremony will take place tomorrow (April 09, 2008) at 6 p.m. at the Berlin Headquarter of Siemens. I don’t know yet who will gather in the Honor/ Mosaic Hall. I guess there will be some of the leaders of the company and its branches. However, even without knowing who will attained the ceremony I am so nervous.
Well, I will hopefully find the time to take some pictures tomorrow. For now, I leave you with a translation of the speech I will give:
It’s the nature of female magic that it creates new things and revive them. I used my magic to create him, the KardioPro Bear. The familial similarity between us can’t be denied once you look closer. Only that he lets the turbulences wash over him with stoic tranquillity while I should be red up to the roots of my hair.
Well, I need to push through this now as I was asked to give a few words of explanation to this bear. And I am delighted to meet this demand.
Obviously, this sitting guy belongs to the species of Buddy Bears. Other fellows of this species campaign through their peaceful coexistence for tolerance and international understanding – a message that can’t be repeated often enough. However, also our KardioPro Bear has added his share of charity through his pure existence.
I haven’t exhausted the topic of bears for today yet. But first, let me go into some more obvious details, like he hearts. KardioPro, eponym of the Bear, is a project of Siemens Health Insurance in collaboration with doctors, hospitals and patients. It is the goal of the project to thwart heart diseases according to the latest medical standards and to identify individual risks for heart diseases on an early stage. With the Siemens Health Insurance every heart is in the right hands.
Last but not least, a first survey shows a happy colourful person with a healthy heart beat and muse for the fun things in life. – That’s how patients in the KardioPro project should feel.
Perfect design, mission completed, I can go. – Not that fast. I am not for the easy explanations. Otherwise, I would believe that Occam’s Razor is the latest invention of Gillette or that Harry Potter books were written for children.
Penetrate deeper into the design and follow the lines in the shape of the Vitruvian Man. The network of lines of different length adds up to the abstract picture of a city. Vitruv, who was an ancient Roman architect, inspired L. da Vinci to his drawing that is the basis of this bear through some thoughts in connection to human anatomy, geometry and proportions in architecture in De Architectura.
And just as man reflects through his proportions in a city, the city reflects in its inhabitants. As much as I love my hometown Berlin – its buildings, its lights, its pulsing life – city life isn’t healthy, especially not for the cardiovascular system. How well is it then, that people exist, who take care of our health in projects like KardioPro; who don’t care for perfect proportions but for the perfect heart beat.
The Vitruvian Man leads us directly to my next thought that I tried to convey. And here I also want to answer the question: Why, for gods’ sake, do you paint something like that on a bear?
Da Vinci was an alchemist, student of an ancient science that found its way today into the analytical psychology founded by Carl Gustav Jung. His Vitruvian Man is a proof for it. Here circle and square overlap.
In Men and his Symbols we can read that the circle is the symbol fort he psyche, the Self or said more poetically the soul while the square represents the body, the reality as experienced by men and the spirit. When squaring the circle soul and spirit are united. The result is the gold of the alchemist – a whole person. In psychology called individuation the process leads to an individual that is able to decide freely what to do next, and if it is only to play soccer, to dance, to hike or to read like the little figures on the arm.
The gold of the alchemists evolves from chaos, the Prima Materia, that contains the gold already. One of the many symbols that alchemists have found for the raw material is the bear. I told you I will return to it as well as to the heart and KardioPro.
While the bear is at the beginning of the alchemical process, the gold surfaces in Rubedo. The color of Rubedo is red. Since blood is red as well, the alchemists believed that the essence of life can be found in the blood. Thus, the heart was seen as the physical and spiritual center of man.
We know today that a heart beats about 100,000 times a day what sums up to 2.5 billion beats in an average life time. Like the pendulum of an old-fashioned grandfather’s clock the pulse sets the pace and thereby measures the time.
In the alchemical language the pulse is the physical reflexion of the spirit. There are many reasons why the pulse may speed up. It is as if the spirit runs away from the body. If one succeeds to balance body and soul and reduce the heart beat, thereby reducing the stress of the heart muscle, we could be able to prolong our days. Thus, we closed the circle and returned to the goals of KardioPro.
And I came once again to the conclusion that it is easier for me to catch my thoughts in my pictures than explaining my pictures in words. Therefore, don’t let you be scared by my gibberish but let the bear affect you. And celebrate a Health Insurance that implements since 100 years very small projects like this bear and large projects for the health of us all, like KardioPro.